Redbox to add video games to 5,000 more kiosks
(CBS) - Yesterday, rental firm Redbox announced that it will add video game rentals to 5,000 more kiosks starting August 1.
By the end of June, the rental company made game titles for Microsoft Xbox 360, Sony PlayStation and Nintendo Wii available to 16,000 more Redbox kiosks. After the additions, about 27,000 kiosks (out of Redbox's 33,000) will offer video games to renters across the country.
"Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they're embracing the availability of games at redbox," Joel Resnik, vice president of video games at Redbox, said in the press release.
Redbox offers both new hits and older games, and charges $2 per day for its game rentals, up from the $1 per day it charges for DVDs and $1.50 customers pay for Blu-ray titles.
To date, Redbox has served 1.5 billion movie rentals to customers. Mitch Lowe, Redbox president, said they've seen a positive consumer reaction to their video game offering, as well.
