Red Ribbon Week: How to Keep Your Kids Drug Free

(CBS) For those who are staying clean from illegal drugs, Red Ribbon Week is the time to stand up and be counted.

Held each year in the last week of October, the program calls itself the "oldest and largest drug prevention program in the nation," which reaches millions of students.

That's according to the Drug Enforcement Agency (DEA). The program was created in 1988 in honor of Enrique "Kiki" Camarena, a DEA agent who was kidnapped, tortured and killed by a Mexican drug cartel he was trying to bring to justice.

"The campaign is a unified way for communities to take a stand against drugs and show intolerance for illicit drug use and the consequences to all Americans," according to their site.

Teachers and parents who want to take part in or plan Red Ribbon events, should check out the planning site for ideas.