Pulse: How important are family photos?

Sunday Morning, Pulse, family photos, pictures, camera, viewfinder, bunny ears CBS/AP

(CBS News) Americans put a lot of importance in their family photos, according to a recent CBS News "Sunday Morning" Pulse Poll.

More than three-quarters of those polled (78%) said their family photos were very important to them, while another 17 percent said they were somewhat important.

Just four percent said they were not very important.

Women attach more importance to their family photos than men; 86 percent of women said their family photos are very important, compared to 69 percent of men.

How Important are family photos to You?

Total respondants:
Very important   78%
Somewhat important   17%
Not very important   4%

Men:
Very important   69%
Somewhat important  23%
Not very important   6%

Women:
Very important   86%
Somewhat important   11%
Not very important   2%

Parents with children under 18 in their households are also slightly more likely to say their family photos are very important compared to non-parents (83% vs. 76%). Parents with minor children were less likely than parents without minors at home to respond that family photos were "somewhat important" (14% vs. 18%) or "Not very important" (two percent vs. five percent).

This poll was conducted by telephone from June 19-23, 2013 among 1,006 adults nationwide. Data collection was conducted on behalf of CBS News by Social Science Research Solutions of Media, PA. Phone numbers were dialed from samples of both standard land-line and cell phones. The error due to sampling for results based on the entire sample could be plus or minus three percentage points. The error for subgroups may be higher. Interviews were conducted in English and Spanish. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

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