(CBS) If awareness of breast cancer hasn't risen over the past month, maybe Americans just haven't been watching enough football.
In one of the most visible efforts to get men and women to think more about breasts and breast cancer, National Football League cheerleaders have been sporting pink on the field - pink pom-poms, pink ribbons, pink shorts.
Talk about pretty in pink.
Players got in the act too, sporting pink ribbons, shoes, and gloves. But no pom-poms.
It's all in support of Breast Cancer Awareness Month and it seems to be working. Got your attention.