Pfizer Probes Release of Viagra Boxer Shorts to Irish Doctors

Last Updated Apr 16, 2009 6:51 AM EDT

Pfizer has launched an "internal investigation" into how a bunch of promotional Viagra boxer shorts ended up being sent to doctors in Ireland.

The company has written to the docs that received the gifts and given them a postage-paid envelope for those that want to return them. Unsurprisingly, the Irish Times reports there have been few takers:
One GP who received the despatch said he "hadn't had such a good laugh at a time when there weren't many opportunities to do so", while another said she had no intention of returning the item and only regretted that a Viagra-equivalent for women wasn't on the market.
Pfizer said:
A full internal investigation to ensure this type of incident does not occur again has already commenced.
Such gifts have been voluntarily banned in the U.S.

Hat tip to Pharmagossip.

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