Of Mommies And Morning Shows
Today comes an analysis from Los Angeles Times media writer Matea Gold, who writes that that the network morning shows are seeing a "significant erosion" of their target audience – 25-54 year old women. And they may be tuning out in part because of those factors that critics have highlighted.
One former morning news watcher told the Times: "They don't have anything new or particularly relevant to my life. It seems like a lot of fluff. I feel like I can get information faster and cleaner on the Internet."
And as far as the emotional pull goes, at least some women are turning elsewhere for that, too – specifically, to "mommy blogs." Said another former viewer: "Now that I've been blogging, the morning shows feel like they're staged to me, whereas the mommy blogs are pretty authentic — to the point of being almost too honest some times."