New No-Calorie Sweetener Truvia Debuts


Truvia , a new, natural, zero-calorie sweetener made from the stevia plant,
is making its debut online and in certain supermarkets in New York.

Cargill, which developed Truvia with Coca-Cola, is holding a "first
taste" event in New York's Rockefeller Center to launch Truvia into the
retail market.

For now, Truvia is only being sold online on the Truvia web site and in
select D'Agostino supermarkets in New York City.

Truvia is the first stevia product that isn't labeled a "dietary
supplement," the classification that the FDA has, up until now, required of
all stevia products.

Truvia is being sold as a tabletop sweetener and will be an ingredient in
certain Coca-Cola drinks. It's not yet ready for use in baking.



By Miranda Hitti
Reviewed by Brunilda Nazario
©2005-2008 WebMD, LLC. All rights reserved

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