Last Updated Mar 5, 2009 2:37 PM EST
I'm in two minds. Whenever a classic brand that has nothing wrong with it is "refreshed" by an agency I immediately feel nostalgia for the old marque. Consistency has value. (It used to be how you build a brand, remember that?)
The new logo isn't overtly offensive, although it feels more like a video game than a burger joint to me. One last thought: Won't those two tones of red get lost down the line under cheaper printing methods (i.e. letterhead, franchisee flyers, etc.)?
Use the comments section below (you must register first). You tell me which logo is best.
Side note: Is there something wrong with Jack in the Box's media buying agency? TV spots for this client are running in the New York media market but the nearest Jack in the box is in North Carolina. Waste of money!