<i>Survivor</i> Mitch Gets Ditched

Mitchell Olson of Survivor: The Australian Outback takes a fall. CBS

The Kucha tribe grew stronger Thursday night. Not only did its members get to eat chicken and pig but they also won both challenges, making them immune.

As Ogakor fell behind, they prepared to take the "walk of shame," and after two tie votes at the Tribal Council, Mitchell Olson took the fall, getting voted off the show. Mitchell is the fourth Survivor contestant to get voted off, following Debb, Kel, and Maralyn.

Mitchell, who will visit Friday's CBS News Early Show to explain what happened, is an aspiring singer/songwriter and at 7 feet tall, certainly the tallest person ever to be voted off the island.

And, like Maralyn the week before, Mitchell wasn't favored to get the axe by the CBSNews.com audience. Jerri was the most likely candidate for that, getting 39 percent of the vote. Kimmi followed at 14 percent, Rodger earned 12 percent and Mitchell was next with 9 percent of the vote.

To take this week's poll, click here.

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Jerri also led the vote last week, getting 28 percent.

Now four episodes into the 14-segment series, it has become apparent that the hit adventure-reality program has become a hot spot for advertisers both during the commercial breaks and the show.

It's no secret that advertisers pay top dollar to run their commercials during Survivor: The Australian Outback, but what you may not know is that you're actually seeing ads in the program itself, specifically in what the contestants wear and use.

Ad executives say they walk a fine line when they place their products in a show like Survivor.

They want their brand names to be noticed, obviously, but they don’t want them to be obviously noticed.

One reward challenge last week looked like the typical Survivor challenge, but after another glance one would notice the distinctive Target logo — one of th show's sponsors. And look closely and you'll see the Reebok logo running strong, not only on the survivors' footwear, but their T-shirts and tank tops as well. You won't find a mini-mall anywhere near here, but thanks to the magic of sponsorship, you will see plenty of products you recognize.

Guy McCarter, director of entertainment marketing for OMD USA told CBS News Correspondent Hattie Kaufman that "Doritos and Mountain Dew, Pepsi are some of our advertisers we have in the current Survivor. And, you know, I think you'll see that one of the rewards for a challenge is going to be the opportunity to drink a can of Mountain Dew and eat some chips."

Maybe someone should tell Tina from Survivor: The Australian Outback that. On last week's episode, she said, "Doritos, I want a bag of Doritos more than anything in the world."

McCarter says the comment was "completely spontaneous," but "would they have left it in if it was a mention for a competitor of Doritos? I would have no control over that, but I would hope they wouldn't. "

To be in the outback, major advertisers are paying a lot up front. The exclusive sponsors are spending $12 million for the season, three times the amount paid last year. That's not only for commercials, but for their product placements as well.

John Wordley, vice president of Reebok International said, "Survivor is contemporary culture in every way. And I think the fact that our product is so integrated in the show and sits so well on the contestants, I think that that has to be a good thing for us."

Although there hasn't been any scientific studies that confirm the effectiveness of product placement, executives say any positive association with a show like Survivor never hurts.


  • CBSNews.com staff CBSNews.com staff

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