This story was written by Staci D. Kramer.
A bit of news you're reading here firstEMI Music is bringing on Howard Handler as EVP/Head of Marketing for North America. Expect the announcement this morning. Based in New York, Handler will oversee all marketing function in U.S. and Canada; he'll report to Sam van der Feltz, President of Global Marketing and will be on the exec management team. Handler, whose expertise is in his youth marketing and brand-building expertise, most recently was CMO at Virgin Mobile (NYSE: VM) USA; he joined soon after launch in 2003 and left in January 2008 following the IPO. His resume includes executive marketing posts at the NFL, MTV, and Lorne Michaels' Broadway Video Entertainment. He also was president and CEO of start-up Burly Bear Network, which sold to National Lampoon.
By Staci D. Kramer