Industry Moves: Former MSFT, Spot Runner Ad Exec Bradford Joins Yahoo; Sales SVP Karnstedt Leaving

This story was written by Staci D. Kramer.
That didn't last long. Veteran online ad exec Joanne Bradford is on the move again, leaving Spot Runner for Yahoo (NSDQ: YHOO) to be SVP-U.S. Revenue and Market Development reporting to Hilary Schneider, EVP, Yahoo U.S. In that role, new for Yahoo, Bradford will oversee sales, market development for advertisers, small business, and Yahoo! HotJobs. Bradford leaves Spot Runner, where she has been EVP-national advertising services since leaving Microsoft (NSDQ: MSFT) in March. Bradford held a variety of ad roles at Microsoft, including corporate VP and chief media officer of MSN Media Network; corporate VP of global sales and marketing; and chief media revenue officer for Microsoft Digital Advertising Solutions. Release.

Sales SVP Karnstedt leaves: At the same time, Yahoo announced the departure of David Karnstedt, SVP-U.S. Sales, saying the 7-year vet had resigned earlier this summer but was working with Schneider to ensure a "seamless transition." He'll leave Sept. 16 to be an EIR at a VC firm. 


By Staci D. Kramer
  • CBSNews

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