Looking to push its Web business as part of a plan to become less dependent on terminal revenue, Bloomberg L.P. said Monday that it had hired Yahoo (NSDQ: YHOO) executive Kevin Krim to head Bloomberg.com. Krim was previously vice president of product and strategy for Yahoo HotJobs and Yahoo Small Business. Bloomberg has indicated in recent months that it hopes to revamp Bloomberg.com, which badly trails competitors like Yahoo Finance and Dow Jones (NYSE: NWS) in traffic. The site doesn't rank among the top 10 for finance news in the United States, according to comScore (NSDQ: SCOR). According to Compete.com, Bloomberg had about 4 million unique visitors in February, almost double what it had a year ago. Bloomberg hasn't given many details about its plan for the site's overhaul, although Bloomberg president Dan Doctoroff said in October that the site could benefit from the newspaper industry's travails by offering more content services.
By Joseph Tartakoff