Hulu content changes coming, report says

Hulu CEO Jason Kilar. Greg Sandoval/CNET

Video streaming site Hulu.com
Hulu
(CBS News) Changes to Hulu may be coming this fall, according to a report by Variety.

An internal memo reportedly obtained by Variety describes changes to the online video streaming site that may include the loss of exclusivity, ability for networks like ABC and FOX to withhold content for its own sites, change in distribution rights and an increase in commercials.

Loss of exclusivity for "current-season content," as described in the memo, may mean that Disney and News Corp. could license content to third-party video hosting sites, like YouTube.

A bullet that says "No more content parity," suggests that ABC and FOX may be able to reserve certain programs for its own websites, leaving Hulu with a hole in programming.

The power to grant exclusive "super-distribution" rights to third-party sites could also shift from Hulu back to the Disney and News Corp.

And finally, Fox reportedly wants to increase the number of ads per commercial break to four.

Other changes outlined in the three-page memo include a possible ousting of Hulu CEO Jason Kilar, possible expansion into international markets and clues to the company's future.

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