How to Write a Killer Sales Proposal

Last Updated Aug 25, 2011 9:25 PM EDT

There are few activities in the world of selling that are more time-consuming (but potentially lucrative) than writing sales proposals. They're a lot of work, but they're also the key to winning the big money deals. Therefore, if you're going to write a sales proposal, you've got to do it right, and get it right.

In this post, I've collected and ordered everything that I've learned about sales proposals from Tom Sant, the world's foremost expert on writing winning proposals, along with some great suggestions from other experts.

In the process, I've created one "go-to" post to help you structure your sales proposal activities from the beginning of the sales cycle. Bookmark this post, because if you're going to be writing sales proposals, this is where you'll want to start.

CLICK for the first step »
Illustrations by Lorelyn Medina
READERS: An easy-to-follow system for selling B2B -- including an improved version of this post -- is provided in my new book How to Say It: Business to Business Selling available at Amazon, Barnes & Noble, or Indiebound.
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Got a sales question? Email me through my website: GeoffreyJames.com
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