Lichtenberg visits The Early Show to explain.to read an excerpt from Chapter One.
She writes, "The idea is to use your natural powers of influence and persuasion to gain support for what you want and to use the skills that most women have developed at building and nurturing relationships to get people to share your views and do what you want them to do. Pitching like a girl, I'm convinced, is the key for every woman who has ever felt stuck in her work, and in her life."
Women reading "Pitch Like a Girl" first take a test to assess whether they are what Lichtenberg calls a "pink," "blue" or "stripped," which is a little bit of "pink" and "blue."
"It matters to learn how to use what you are," Lichtenberg tells co-anchor Rene Syler. I'm not going to grow up tomorrow and be somebody else. I am never going to be a guy in this lifetime, and I'm not going to have a blue style. What matters is to take what I am and learn how to turn that to my advantage."
Focusing on brain sex studies, Lichtenberg has discovered that there are two real styles in which people do business: the first puts a greater emphasis on connection and relationships with the people they work with (which would be the "pink" label), the second ("blue") which puts the greater emphasis on the task at hand and the activity of the business. Some examples of "pinks," Lichtenberg says, are Oprah Winfrey, and even men like former President Bill Clinton.