U.S.News & World, the No 3 weekly newsmagazine in U.S., has seen the writing and is among the first to respond to it: it will be dropping to a biweekly frequency starting next year, and has formed a new group called U.S. News Media Group, in an effort to develop more franchises beyond the weekly under it. This leaves Time and Newsweek in the weekly market, though they too have been hammered with circulation and ad page declines. Ad pages year to date have fallen 23.7 percent at Newsweek, 27.2 percent at Time and 32.7 percent at U.S. News, according to Media Industry Newsletter.
U.S. News has already trimmed its frequency to 36 issues this year from 46 last year.
By Rafat Ali