Last Updated Jun 4, 2010 2:47 PM EDT
- ABC is looking at a monthly online subscription model -- at anywhere in the $1.99 to $4.99 range -- which would give subscribers five recent episodes of shows and other perks, such as fewer commercials that usually play online with older episodes, and access to new shows immediately after they air on TV.
- At the coming E3 show, Hulu is expected to announce it will bring a subscription service to Microsoft's xBox Live platform. Details are sketchy, but it's likely to work similarly to the Netflix streaming service on xBox, which consumers can access with an xBox LIVE Gold membership and a Netflix sub. (All told, it clocks in at slightly over $12 per month.)
- Add to that Hulu's coming subscription service -- originally rumored to be launching last month -- and you start to have an industry that has enough respect for what it produces that it is going to make consumers pay for it. Of course, unlike many players in the print business, entertainment companies aren't selling commodity product, so maybe it's simpler. Still, the industry's players are smart to realize that the sooner they establish value for their content, the better.
The biggest challenges right now are the particulars, such as what consumers think is worth paying for, and what isn't. But the dawn of the online video subscription model is upon us. Long live paid content.