Fantasy Sports Ventures Takes Minority Stake In Sports Reference LLC

This story was written by Staci D. Kramer.
Fantasy Sports Ventures, the sports-rollup online media company, has acquired a minority stake in Sports Reference LLC, the parent company of Baseball-Reference.com, Pro-Football-Reference.com, Basketball-Reference.com and Hockey-Reference.com. The amount is undisclosed; SBJ describes it as low seven figure, which sounds on par with similar deals. The sites do just what the domains suggestmake myriads of sports data available, including more than 100,000 MLB box scores and every scoring play in the NFL since 1941. Sports Reference, which was founded in 2004 and expanded to Sports Reference LLC in 2007, claims 1 million-plus monthly uniques; the small company says the investment will help it expand its audience and move into collegiate sites. FSV's Chris Russo told SBJ his company, which now has ownership stakes in 15 of its 330-plus network sites, hopes to do some custom marketing within the reference sites.


By Staci D. Kramer

Comments

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

Download
The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App