Advertisers go the extra mile with wacky, fun, surprising and shocking submissions that become the stuff of water cooler talk for days after the big game.
So what can you expect this year?
Full Coverage of the Super Bowl
In "The Early Show"'s "Countdown to the Super Bowl" series, Barbara Lippert, advertising critic for Adweek, appeared on the broadcast for a sneak peek at some of the ads that will debut in-full on Sunday.
Click on the video below to see a clip from the new advertisements, including E-Trade.com's first-class babies, Audi's "Green Police," and HomeAway.com's National Lampoon experience.
Watch CBS News Videos Online