Eleven Cultural Values to Run Your Company by... Frank Addante: the Rubicon Project

Last Updated Nov 20, 2008 9:00 PM EST


A Note From Vince:
Thanks for the good words and further interest in our interview with Rubicon Project's CEO, Frank Addante. Frank's a terrific entrepreneur and really committed to high functioning teams.

During the interview Frank spelled out a couple of the cultural values at his company and later several of you asked for a complete list. (see below)

What strikes me is the clarity and simplicity of what Frank and his team are striving to achieve. In a chaotic world so prone to throwing us off point, it's important to have a clear premise that grounds us.

Thanks Frank and, as always, a BIG THANKS to our viewers...We love your comments and emails, so keep them coming!

-Vince Thompson

A Note From Frank Addante, CEO of the Rubicon Project In any company, the strongest asset is the people. We believe in building a strong company culture, and it is something that our team cultivates and improves constantly. We have a list of eleven cultural values that we embody in everything we do, particularly in hiring. Our team lives and breathes by these values, because we all know we are nothing without each other.

the Rubicon Project Cultural Values:

  • Innovation:
    We invest our thinking and resources into change that will propel the industry and this company forward.
  • Transparency:
    Knowledge is powerful. Transparency keeps us honest. We believe in the highest level of transparency possible with our team, investors and customers.
  • Active Communication:
    Communication makes or breaks relationships. We will devote time and effort to make communication a priority.
  • Humility:
    While we enjoy winning, we will not let our success get to our head.
  • Respect:
    Team development is top priority for us. We hold in each other in high regard and have zero tolerance for disrespectful behavior.
  • Community:
    We consider ourselves to be fortunate and believe in paying it forward to those in need.
  • Competition:
    We are driven to win and are highly competitive; externally not internally.
  • Pride:
    Personal pride in our work is the number one criteria for our team members.
  • Speed:
    We go fast but don't hurry.
  • Mistakes are OK:
    If we aren't making mistakes, we aren't moving fast enough. Making mistakes is key to innovating and learning.
  • Fun:
    We will celebrate our wins together, big and small.

    For more about the Rubicon Project culture - visit their culture blog.