Last Updated Jul 28, 2010 2:06 PM EDT
A job seeker's resume is a flagship advertisement in his personal-branding campaign, and weak, hackneyed terms can sink it in seconds. (Remember that even if it passes muster with applicant tracking software, your resume will get about 15 seconds of attention when an HR professional makes her first pass through the stack.)
"Words like 'successfully' are pretty lame and overused. ... [Such wording] doesn't tell the reader what he wants to know," according to Tina Brasher, a certified professional resume writer who works with TheLadders. "What they want to get out of a resume is 1) How can you make the company money? and 2) How can you save the company money?"
Brasher provided a list of "fluffy" language that "resume readers have seen 10 million times." Use these only if you want to lose your audience:
- Highly qualified
- Results focused
- Effectual leader
- Has talent for