EconAds Video: Agency's Digital Future; Keeping Up With Creative Campaigns

This story was written by Amanda Natividad.
In a discussion about the future of ad agencies at EconAds, panelists talked about the steady growth in digital, the importance of laying out a strategy before making an acquisition and utilizing creative marketing campaigns in a little space called social media. Other topics from the panel: going where the customers are, monetizing video and the notion that search marketing could never be overrated. Much more detail in the writeup of the session and in the 45-minute video embedded below. (RSS readers will have to click through.)

Speakers:
Paula Drum, VP of Marketing, Digital Solutions Group, H&R Block
Penry Price, VP, Ad Sales, North America, Google
Adam Shlachter, Group Director, MEC Interaction
Greg Smith, COO, Neo@Ogilvy North America

The video embedded after the jump...




Other videos from EconAds are here.



Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.


By Amanda Natividad
  • CBSNews

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