DIRECTV, Samsung Partner Up for Compatibility

Samsung Series 7. Samsung.com

Today at the International Consumer Electronics Show, DIRECTV and Samsung Electronics Co., Ltd. announced they have partnered to present the world's first RVU-compatible production televisions, which will provide more than 19.1 million DIRECTV subscribers with the ability to watch live broadcast and stored content from their DVR on Samsung smart TVs, without the need for additional set-top boxes. As founding members of the RVU Alliance, Samsung and DIRECTV are committed to providing a more seamless entertainment experience for consumers across multiple rooms and a variety of screens, through the use of standardized Remote User Interface (RUI) technology.

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The RVU protocol will be supported on Samsung's LED D6000, LED D6400 and LED 6420 TV products that reflect the company's commitment to delivering consumers high-quality, visually enhanced and connected entertainment experiences in their home. A RUI technology based on industry standards such as DLNA and UPnP, RVU allows a set-top box server to provide a multi-room, complete viewing experience that includes DVR services, without the need for additional set-top boxes in homes that have more than one connected TV.

"We are very happy to be working with an esteemed satellite provider like DIRECTV and provide the world first RVU service to consumers with Samsung TV," said Boo-Keun Yoon, president of Samsung's Visual Display Business. "Products developed on RVU standards, one of the major RUI standards, will help accelerate the development of features and applications that can provide our customers with a truly customizable, immersive entertainment experience that can be enjoyed from the comfort of the home."

"The CES demonstration of the first RVU compliant television is exciting news for the industry and consumers who want a consistent, superior user experience throughout the home," said Romulo Pontual, CTO of DIRECTV. "Making DIRECTV features and content available to Samsung's televisions through the RVU server allows consumers to enjoy our innovative service without the need for additional set-top boxes. We are pleased to see our successful partnership with Samsung expand to include support for RVU in their 2011 model range."

Capable of supporting multiple connected televisions, DIRECTV's RVU server enables the UI and features to be displayed directly on those connected TVs. Under this partnership, Samsung will embed support for RVU in their smart TVs and provide its customers with the full DIRECTV experience, including DVR services, live pause abilities on all screens in the home, 200 hours worth of shared storage, picture-in-picture capabilities and the power to record up to five shows at once. Samsung's RVU-compatible TVs will be available in March 2011.

More information on Samsung's Smart TV strategy and Samsung's new partnerships were announced during Mr. Boo-Keun Yoon's keynote address, which can now be viewed at www.samsungces2011.com.

The Samsung RVU-compatible production TV will be on display at Booth in the Central Hall at the International Consumer Electronics Show, at the Las Vegas Convention Center (LVCC), January 6-9, 2011.
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