Dennis Shuts Maxim UK Print Edition, Goes Online-Only
This story was written by Patrick Smith.
We asked a month ago whether the collapse of mens' mag Arena was the first of many closures in that sector this year and that's exactly what it looks like: Dennis Publishing will shut the UK edition of its Maxim magazine from May and take the brand online-only after 14 years of publishing. Dennis will distribute the US edition of Maxim to uk subscribers and newsstands but the June edition (pictured) will be its last in print for the British version.
Dennis doesn't mention circulation or advertising decline in its statement but says it is "bolstering the online editorial team" in response to "consumer demand for Maxim content online". The magazine's 12 staff are in consultation, though there has been no mention of redundancies so far. The company also shut its Computer Buyer magazine in January and merged it with sister title Computer Shopper. Full story on paidContentUK...
By Patrick Smith