Last Updated Sep 22, 2009 11:09 AM EDT
A Northwest elite member reader forwarded me a note that came from Northwest inviting him to the "Be a Member for a Day" event on September 9. That day, the clubs had an open house, and I'm assuming this email went out to all the elites who had scheduled flights that day. I suppose this type of promotion makes it easier to manage, but there are a few flaws here, as this reader pointed out.
- The travelers who take advantage of this promo aren't going to have a true club experience, because it's treated like an open house. There will be a lot more visitors than usual, and I would bet that the club was staffed up to deal with it. It's not an accurate portrayal of daily club life.
- This promo misses out on all the elites who aren't traveling that day.
So while I do like the idea here, I think the execution was lacking.