(CBS) David Beckham has stripped down to show off his new bodywear collection for H&M.
The ads show the soccer star modeling items from the collection, which will include boxers, briefs, T-shirts, tanks and pajama bottoms.
"Over the past year, I've been developing my bodywear range with my team and I'm extremely positive about what we have designed and produced," Beckham said in a press release when the collaboration was announced in July.
The products will be available online and in 1,800 H&M stores worldwide beginning Feb. 2.
This isn't the first time Beckham has posed in his skivvies - he was previously featured in underwear ads for Emporio Armani.
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