GumGum, a startup that helps companies monetize and license their content, has raised $500,000 from First Round Capital,as part of a planned $1 million first round, according to peHUB, citing a regulatory filing. The Santa Monica, CA-based startup offers a platform for licensing content using both a CPM and ad-supported model. It's emphasis is on licensing out photography, a tricky issue given rampant unauthorized reproduction of photos online. CEO Ophir Tanz was previously the CEO of Mojungle.
Disclosure: GumGum is a sponsor of our upcoming EconCeleb conference
By Joseph Weisenthal