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Cond Nast To Shutter Home Shelter Mag Domino; Website Closed As Well

This story was written by David Kaplan.
Barely a week after it decided to consolidate all its digital assets in one unit, Cond Nast has decided to pull the plug on both the print and online version of home shelter mag Domino. The reasoning is simple: the economy and the dismal housing market, said CN CEO Charles Townsend. Over the past year, Domino's ad pages fell 51 percent to 22 percent, Mediaweek reported.  Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.

AdAge: No word on how many staffers will be laid off or reassigned, but Domino's editor Deborah Needleman and publisher Beth Brenner are exiting Cond Nast.


By David Kaplan