Cable Ad Manager Blackarrow Raises $20 Million Second Round

This story was written by Joseph Weisenthal.
Blackarrow, a heavily backed developer of dynamic cable advertising has raised a big $20 million second round from past backers Cisco Systems (NSDQ: CSCO), Inc., Comcast (NSDQ: CMCSA) Interactive Capital, Intel (NSDQ: INTC) Capital, Mayfield Fund and Polaris Venture Partners. The company has previously raised about $18 million in two parts of what they're calling just one round, for a total raise of $38 million. The San Mateo-based company develops un-DVR-able and targeted ads, designed to account for changing viewing patterns. It says it will use the money for the standard stuff, product development, rollout and sales.


By Joseph Weisenthal
  • CBSNews

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