We've learned that it was Sheekey who dreamed up the now famous Bloomberg Party that caps events surrounding the annual star-studded White House Correspondents' Association dinner every spring.
The very day Vanity Fair announced it was dropping its sponsorship, Sheekey moved in. His goal: Raise the profile of Bloomberg News.
At the time, 2000, Bloomberg wasn't mayor. "Sheekey's like Karl Rove and Michael Deaver all in one," says one ally, in a reference to President Bush's political boss and Reagan's image-maker.
By Paul Bedard