Bloomberg's 'Rove' Also His Party Guy

Kevin Sheekey isn't just New York Mayor Michael Bloomberg's political guru pushing him to run for president as an independent. He's also the mayor's image-maker and party guy.

We've learned that it was Sheekey who dreamed up the now famous Bloomberg Party that caps events surrounding the annual star-studded White House Correspondents' Association dinner every spring.

The very day Vanity Fair announced it was dropping its sponsorship, Sheekey moved in. His goal: Raise the profile of Bloomberg News.

At the time, 2000, Bloomberg wasn't mayor. "Sheekey's like Karl Rove and Michael Deaver all in one," says one ally, in a reference to President Bush's political boss and Reagan's image-maker.

By Paul Bedard


Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App