SCOTTSDALE, Ariz. - An Arizona wedding photographer has won a $1 million prize for a fan-favorite Doritos ad shown during the Super Bowl.
Ryan Andersen's "Time Machine" spot received the most votes cast on doritos.com.
The 30-second spot shows a boy luring a man to get into a box that supposedly is a homemade time machine and conning the man out of his bag of chips.
PepsiCo, which owns Doritos, says Andersen's ad cost $300 to produce and featured his 6-year-old son. Andersen's ad edged out "Cowboy Kid," an ad by Amber Gill of Ladera Ranch, Calif., in fan voting. Gill won $50,000 for her ad.
The beverage company said it received more than 5,400 entrants for the contest, which was launched in 2007 and which for the latest edition accepted submissions from around the world.
PepsiCo said a panel of judges, including Doritos executives, advertising professionals and comics icon Stan Lee, five ads were chosen as finalists in the contest. The five ad creators were all invited to attend this year's Super Bowl and watch the game from a private luxury suite. The three finalists whose ads didn't air during the broadcast each won $25,000.
“‘Time Machine’ represents what the ‘Crash the Super Bowl’ contest is in
its truest form — original, bold and creative,” said Ram Krishnan, vice
president of marketing for PepsiCo’s Frito-Lay division, in a statement.
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