Ad spending cutbacks forced Crain Communications to pull the plug on trade publication RCR Wireless in March, but Arden Media is bringing it back from the brink. The Austin-based media company bought the brand from Crain for an undisclosed sum, and has relaunched RCRWireless.com as an online-only pub.
Arden Media CEO Jeff Mucci said the site will get a revamp in the coming months; he's actively recruiting staff (including former RCR Wireless writers), in the meantime. Mucci said he believed that offering readers and advertisers the right blend of online and in-person "opportunities for interaction," would be what kept the brand afloat. Arden Media owns four other tech-centric brands, including the Telecomcareers.net job board and the Tech&Jobs Expo; Mucci said it will incorporate an RCR Wireless event into its roster of upcoming conferences. Release.
By Tameka Kee