And now a page from our "Sunday Morning" Almanac: July 27th, 1965, 49 years ago today . . . the day the federal government tried to clear the air about cigarette smoking and health.
For that was the day President Lyndon Johnson signed legislation requiring warning labels on packages of cigarettes.
The warnings came a year-and-a-half after Surgeon General Luther Terry announced the findings of a groundbreaking study:
"It is the judgment of the Committee that cigarette smoking contributes substantially to mortality from certain specific diseases and to the overall death rate."
Scenes of smoking became routine in movies; and cigarette commercials -- with their fanciful characters and catchy jingles -- were a television staple for years.
But as of the beginning of 1971, TV commercials were banned.
By 1990, smoking was prohibited on all commercial airliners within the United States.
And in 1998, the tobacco industry reached a $206 billion settlement with 46 states as compensation for the Medicaid money that they'd spent treating smoking-related illnesses.
Still, despite all the bans and warnings, the CDC estimates that just over 42 million American adults -- nearly one in five -- continue to smoke.
The CDC also blames smoking for 480,000 deaths a year . . . about one death in every five.