It also started making the rounds within the hip hop community and fell into the hands of the ultimate 'hustla'- rapper 50 cent. So began what could appear on the surface to be an odd personal and professional relationship between Robert Greene, a white, Jew from Los Angeles, and 50 Cent, who's survived the mean streets of Queens - replete with drug dealing, being jailed and shot - to enjoy his current multi-platinum music status in Hollywood.
But after meeting in person, the two clicked and decided to collaborate on The 50th Law: 10 Lessons in Fearlessness. I recently spoke to Greene about the new book and working with 50 Cent:
What others fearless leaders can we learn and be inspired from? Robert Greene gave me his top 5 picks:
1) President Barack Obama
2) Manny Pacquiao, Professional Boxer.
3) Reed Hastings, NetFlix CEO.
4) Al Gore and his fight against global warming.
5) Those in Iran who are resisting the dictatorship that has taken form in their country. The leaders of this revolt are incredibly brave and fearless.
For more info on Robert Green and the 50th Law go to