He is the Pele of politics, knighted the "most popular politician on Earth" by another contender for the title _ Barack Obama.
Brazilian President Luiz Inacio Lula da Silva draws praise from Havana to Wall Street for an economic boom that has brought millions out of poverty. He has attended socialist rallies with Venezuela's Hugo Chavez less than two weeks after extending a fishing invitation to George W. Bush.
Now, after landing his continent's first Olympic Games, the former labor leader with a grade-school education is seeing his star burn hotter than ever, leaving some to wonder about Brazil's life after "Lula" _ as he is known _ when his term ends next year.
"Under Lula, Brazil has become the hottest brand on the world market," said Michael Shifter of the Inter-American Dialogue. "This is sort of the crowning glory for his presidency and his legacy."
When Rio won the 2016 Olympics Friday, it bested the Obamas lobbying for Chicago and former Olympic committee chair Juan Antonio Samaranch pleading to see a Madrid games in his twilight years. Silva jumped into a frenzied huddle, hugged Brazilian soccer great Pele and broke into tears.
"Our time has arrived. It's arrived!" he said during Rio's final presentation in Copenhagen.
That mix of down-to-earth charm and preacher-like rhetoric brought Silva to the world stage and won over the International Olympic Committee after Brazil's three previous bids had been shot down.
But when he was first elected in 2002, Silva's ties to Chavez and Cuba's Fidel Castro, plus his past as a union leader jailed under a military dictatorship spooked international investors _ nearly sending Brazil's economy into a collapse.
Silva governed as a centrist, building on an economic boom helped by soaring commodity prices. And he enacted big tax breaks in the midst of the global meltdown to send Brazilians on a spending spree, helping Brazil shrug off the global financial crisis quicker than any other nation.
He has used his track record to become the moral voice of the developing world _ even bluntly telling British Prime Minister Gordon Brown that the financial crisis hurting the world's poor was caused by "white people with blue eyes."
The quote played heavily in the U.S., riling conservative commentators. New York Post headline writers dubbed him "Brazil Nut."
But current moves by the G20, World Bank and International Monetary Fund to increase the voting power of emerging economies can be traced directly to Silva, who has seen his country surpass Russia and Canada to become the globe's eighth-largest economy.
The real "nut" in Lula is his ability to connect with anyone, supporters say, easily shifting from smartly tailored suits to orange coveralls and getting his hands dirty alongside roughneck oil workers.
Iranian President Mahmoud Ahmadinejad asked Silva earlier this year to help negotiate an end to Israel's invasion of the Gaza Strip. A few months later, Israel's foreign minister asked him to persuade Iran to halt its nuclear program.
"Brazil has had this enormous good fortune of maintaining good relationships with the widest range of regimes I've ever seen," said Peter Hakim of the Inter-American Dialogue. "There's very few people who can do what Lula has done."
It's not all been smooth.
Silva survived political scandals that took down some of his closest advisers. In the largest, top aides allegedly paid senators for votes, though investigations never linked Silva to wrongdoing. Violent crime also remains brutal in Brazil, the one issue that stood to derail Rio's otherwise strong bid.
But his critics are muzzled in the face of a 77 percent approval rating at home.
Silva's charm may have garnered the attention of the IOC. But it was Brazil's transformation that ultimately won Rio the bid.
More than 19 million Brazilians have been lifted out of poverty during histwo terms in office, according to the private Getulio Vargas Foundation economic think tank. His "Bolsa Familia" program pays the poor to keep their children in school and to get them vaccinated. It now serves 40 million of the nation's 190 million people.
He is fiercely populist when it comes to defending Brazil's economic development of the Amazon and in proposing new laws that will give the state-run oil company a bigger share of massive offshore oil finds discovered in the past two years.
But many wonder where he leaves Brazil when a new president takes office on Jan. 1, 2011.
The main contenders are opposition candidate and Sao Paulo state governor Jose Serra _ who lost badly to Silva in 2002 but now leads in early polls _ and Silva's chief of staff and hand-picked successor, Dilma Rousseff.
Two other potential candidates could affect the election _ Aecio Neves, the popular governor of Minas Gerais state, and Sen. Marina Silva, who served as Silva's environment minister before resigning in protest over Brazil's commitment to preserving the Amazon.
"The big difference could be in Brazil's international status or position," said David Fleischer, a political scientist at the University of Brasilia. "Lula is a tremendous, charismatic political leader, and none of these people are like that."
Others say the country itself has become such a powerhouse, his departure will have little effect.
Brazil's elections next fall will "to some extent demystify Lula," said Mauricio Cardenas of the Latin America Initiative at the Brookings Institution in Washington.
Ana Paula Fereira de Mello, 23, agrees.
"Lula gave us a global role but our new image as a winning nation won't change when he leaves," said the Rio secretary who attends college at night. "We've arrived, and we aren't going anywhere."
Associated Press writer Alan Clendenning in Sao Paulo contributed to this report.
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