2007's Online Ad Spend Grew 18.9 Percent, Down From 35 Percent The Year Before: Nielsen

This story was written by David Kaplan.
The Nielsen Company's latest ad spend figures for 2007 confirms the findings of ZenithOptimedia, TNS Media Intelligence and eMarketer in the past month: total ad growth was essentially flat at 0.6 percent, but online revenues remained more than healthy, dominating all other spending categories. Online was up 18.9 percent last year, way ahead of the next six categories:  national magazines (7.6 percent), outdoor (7.2 percent), national supplements (Sundays) (4.9 percent), national cable TV (2.2 percent), and Spanish-language TV (1.5 percent). Meanwhile, network TV and magazines were both down, 1.5 percent and 1.7 percent, respectively. National newspapers declined 7.7 percent, while local newspapers fell 7.5 percent as well.

Despite online's continued health given the economy's hit to other media categories, to get some perspective how much the space's growth rate has slowed, consider that last year, Nielsen said internet ads gained 35 percent in 2006 as the total ad market grew a slight 4.6 percent. Release

By David Kaplan


Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App