I'm not ashamed to admit that I enjoy immediate gratification as much as the next person. I like my cable and internet. I have a 70 inch HDTV. I stay in nice hotels. I have good insurance and use my credit card whenever I can.
That said, I also hate paying full price. "Never pay retail" is my motto, and I try to abide by it whenever I can. Here are ten simple ways to be materialistic while still improving your finances.