Freebie Marketing: How to Use It to Grow Your Business

  • Freebie Marketing: How to Use It to Grow Your Business

    By Harper Willis

    The basic idea of trying to lure customers and increase sales by giving away something for free has been around for at least 100 years. Jell-O put itself on the map in the early 20th century by giving away hundreds of free Jell-O recipes to homeowners who didn't know what to make of the new product. In a few years the company went from being virtually worthless to making $1 million in annual sales.

    How can you sell more by offering up freebies? Take a cue from these five businesses that have finetuned the strategy. NEXT >>

  • Megan Duckett

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