By Harper Willis
The basic idea of trying to lure customers and increase sales by giving away something for free has been around for at least 100 years. Jell-O put itself on the map in the early 20th century by giving away hundreds of free Jell-O recipes to homeowners who didn't know what to make of the new product. In a few years the company went from being virtually worthless to making $1 million in annual sales.
How can you sell more by offering up freebies? Take a cue from these five businesses that have finetuned the strategy. NEXT >>