10 Innovative Mompreneurs and How Their Businesses Were Born

Last Updated May 9, 2011 11:53 AM EDT

  • 10 Innovative Mompreneurs and How Their Businesses Were Born

    A Blanket Full of Memories

    A Blanket Full of Memories

    A Blanket Full of Memories

    The entrepreneur: Michelle Rubin

    Her brainchild: Willow Creek Studio

    The inspiration: When packing up her son's outgrown baby clothes in 2003, Rubin was struck with a bolt of inspiration: Why not use the clothing to make a patchwork blanket that would last a lifetime?  The "memory blanket" was born. Customers send in their special items, such as baby clothes, old road-trip t-shirts, and team sports jerseys, to her company, Willow Creek Studio. The items are then pieced together into a one-of-kind, handcrafted memory blanket. An early article in Child magazine gave the company a boost, as did the highly popular "Twilight Saga" movie series, in which a main character receives a memory quilt from her mom. Rubin's memory blankets have been featured in numerous publications and have even caught the attention of celeb parents like Jessica and Jerry Seinfeld.