Watch A Robotic Seagull Dump Sunscreen From The Sky

By Vladimir Duthiers

(CBS NEWS) – Just when you thought you've seen it all, Nivea gives us a seagull that dumps sunscreen on people lacking UV ray protection from the sky, no joke.

It is actually part of the company's "Care From The Air" campaign. The seagull featured on the commercial uses advanced technology designed to target people getting sunburned. It then squirts Nivea Sunscreen from the sky. This advertisement was also entered in to the Canne Film Festival. Critics called it the "stupidest thing they ever seen."

In some cultures, it is thought of as good luck when a person is part of the receiving end from a flying bird's "deed."

© 2016 CBS Interactive Inc. All Rights Reserved.