Uber Cuts Prices In Bay Area

SAN FRANCISCO (CBS SF) -- Uber cut prices Saturday in the San Francisco Bay Area, Uber officials said.

In San Francisco and the North Bay, the price for UberX service fell 10 percent while the price of UberXL service dropped by 20 percent.

In the East Bay and South Bay, the price for UberX service fell 20 percent while the price for UberXL service dropped by 40 percent.

Uber officials are discounting UberPOOL service at up to 75 percent off UberX service.

Uber officials said the cuts are meant to help drivers too. The officials said the lower prices will increase the number of rides requested.

The price cuts may be reversed if driver's earnings fall. The company is guaranteeing all San Francisco Bay Area drivers an hourly rate, Uber officials said.

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