Proof There's No Such Thing As 'One Size Fits All'

(KBCW) -- If you're a teen girl, or live with one, you've probably heard about the "One Size Fits All" stores popping up across the country.

Namely this one: Brandy Melville. The Italian brand that first came to the U.S. five years ago and continues to be the rage among teenagers with it's social media savvy product research and niche of offering only one size that "fits most."

This is the sign you see when walking into one those stores. The website says the size option is listed as "fits small/medium," which translates to hanging off the bodies of their size 0 models.

For a Buzzfeed story, five women of all sizes shopped at a Brandy Melville store to test out this "one size fits most" theory. The pictures show the story, while their reaction says what's really wrong with this concept for a store.

"There's clearly no such thing as one size fits all!" said one woman shopper. "Everyone has a different shape, and clothing stores should embrace that instead of making people feel s****y  for not being able to fit what they deem to be a universal size."

 

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