NBA Champion Warriors Reign Over Social Media As Well
OAKLAND (CBS SF) -- The top team in the National Basketball Association is also the clear leader in social media among its growing legions of #DubNation fans.
The NBA Champion Golden State Warriors surpassed more than one billion social media impressions during November, the team announced on its website.
It marks the first time the Warriors have surpassed the one billion impression mark in a calendar month during the NBA's regular season, according to the team's website.
It was also the second time the Warriors have topped the one billion mark, having previously done it in June during the NBA Finals when Golden State beat the Cleveland Cavaliers for the team's first NBA championship in four decades.
The Warriors said the team has seen a collective year-over-year growth of 127% on all social media platforms, and has become the first American professional sports team to amass two million Instagram followers.
The Warriors were the top trending team in the NBA during 2015, while league MVP Stephen Curry ranks as the most searched athlete from any American team sport, the team said.