'Keynote Scarf' Generating Much Of The Buzz From Apple Event

CUPERTINO (CBS SF) - The hottest consumer item coming out of the Apple event in Cupertino Tuesday may not be the larger iPhone, but it is every bit as wearable as the company's new watch.

The large purple scarf worn during a demo of the new phone by one of the Apple presenters was the talk of Twitter during the event, culminating with the scarf taking on a persona of its own.

The @KeynoteScarf gained a couple of hundred followers within an hour of the garment making its appearance onstage, and plenty there were plenty of online jokes to be had at the expense of "Scarf Guy":

In his defense, the temperature in Cupertino was an unseasonably cool 65 degrees at the time of event.

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