Taco Bell's Super Bowl Ad May Come Con Queso

NEW YORK (AP) — Taco Bell has been trying to build buzz for its newest menu item, which it says will be unveiled in a Super Bowl ad. But close watchers of the chain have already guessed it will be a "Quesalupa."

Several websites have noted that the creation — which features a cheese-stuffed shell — was tested in Toledo last year.

Maybe stuffing cheese into new places is a corporate directive by parent company Yum Brands. Yum also owns Pizza Hut, which is famous for its "Stuffed Crust" pizza.

Without confirming anything, Taco Bell has only said that its new mystery item will be its "biggest launch to date." But Nomura analyst Mark Kalinowski notes it would take "quite a bit" for the Quesalupa to outperform the chain's Doritos Locos.