Super Bowl PSA Will Highlight Domestic Violence Awareness

SACRAMENTO (CBS13) — During this year's Super Bowl, a nonprofit will show a serious message about domestic violence.

The ad comes after a season marred by domestic violence incidents from the National Football League.

It starts off sounding like a 911 misdial, but as the camera hovers over a wrecked home and the 911 operator begins to catch on, it's clear the caller is secretly asking for help.

Listen: 60 (NO MORE's Official Super Bowl 49 Ad) by NO MORE on YouTube

The PSA was created by a campaign called No More with production costs and airtime covered by the NFL.

It's a step in the right direction, says WEAVE Executive Director Beth Hassett, after the way the league handled the domestic violence case against Ray Rice.

"They've got a lot of muscle, and they've got a lot that they can put behind an effort to raise awareness and to get more services for victims," she said. "I think this is a great first step."

Hassett says pictures of bruised women don't usually resonate with people. In the PSA, there are no people seen.

"Hopefully this spot will help a victim," she said. "Hopefully somebody will say, 'Wow, I noticed that something seemed wrong with my neighbor or my co-worker or my friend and I realize it's my job to step in and try to help this person.'"

Read more
f

We and our partners use cookies to understand how you use our site, improve your experience and serve you personalized content and advertising. Read about how we use cookies in our cookie policy and how you can control them by clicking Manage Settings. By continuing to use this site, you accept these cookies.