Nordstrom Dragged Through The Mud On Social Media For $425 Dirty Jeans
NEW YORK (AP) — Department store Nordstrom is getting dragged through the mud on social media for selling a pair of dirty-looking jeans for $425.
Nordstrom's website says the jeans have a "caked-on muddy coating" to embody "rugged, Americana workwear." A matching mud denim jacket goes for the same price.
Some social media users criticized Nordstrom for selling high-priced jeans that they say mocked blue-collar workers.
Mike Rowe, who hosted the TV show "Dirty Jobs," said in a Facebook post that the jeans were an example of the country's "war on work" and called them "a costume for wealthy people who see work as ironic."
https://t.co/hxkBKv7CDp
— The Real Mike Rowe (@mikeroweworks) April 24, 2017
Proof the war on #work conts #jeans look like theyve been worn by 1 w/a #dirtyjob made for ppl who don't @Nordstrom pic.twitter.com/ii8k2SOMHi
Representatives at Nordstrom Inc. did not immediately respond to a request for comment. Efforts to reach PRPS, which makes the jeans and jacket, were unsuccessful.