German Grocery Chain's Emotional Holiday Commercial Making The Internet Cry
A German grocery store chain has a commercial out for the holidays that's generating a lot of buzz for its powerful message.
The ad for the company EDEKA, which is in German with English subtitles (which you probably don't need anyway), runs 1:46 and tells the story of a senior who's alone for the holidays. It's well-made and has a clever ending you have to see, although it might not be safe for work if you cry easily.
Some people have gone to social media saying they liked the commercial, calling it a "tear-jerker", "touching", and that it helped them appreciate their family more. Others are calling it manipulative.
As of Wednesday morning, the commercial had been seen almost 21 million times on YouTube.
Here are a few things people are saying about it on Twitter:
EDEKA's horrible Christmas commercial:
— Lior Oren ⚓ (@alodium) November 28, 2015
Its an emotional rape, I don't get how can one sell something like that:https://t.co/SgQnEWOBxI
I couldn't help but cry as I watched this. It made me think of the times I was too busy for my parents. I miss... https://t.co/IZ8h7Xsj2o
— Beverly Fells Jones (@BeverlyFellsJon) December 2, 2015
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And if you can't be with family or friends during the holidays, here are five reasons why that's not such a bad thing.