'Bad Ass' Companies Square Off Over Who Owns Name

SANTA FE, N.M. (AP) - A Santa Fe sandwich shop has become embroiled in a trademark lawsuit with a Utah-based coffee shop.

The Santa Fe New Mexican reports (http://bit.ly/2d2r3Ft) that Utah company Bad Ass Coffee filed a lawsuit in federal court Thursday against Santa Fe Bad Ass Sandwiches.

In the suit, the coffee shop franchise argues the Santa Fe eatery's name and marketing will likely confuse consumers.

It wants the Santa Fe business to drop "bad ass" from its name and to pay damages and attorney fees.

Owner Shannon Quintana says he was unaware of the Utah company and has removed his logo, which also uses a donkey, from menus and social media.

Attorney Ben Allison, who is representing the coffee company, says Quintana is still infringing on a legally registered trademark.