World's Last Male Northern White Rhino Looking For Mate On Tinder

NAIROBI, Kenya (CBS/AP) -- Tinder has helped a lot of people find dates, but now they are setting their sights on a new customer, Sudan the Rhinoceros.

A Kenyan wildlife conservancy is teaming up with the dating app for a campaign called "The Most Eligible Bachelor in the World," focusing on the rhino named Sudan.

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Sudan is the only male northern white rhino left in the world and they are raising money for research to save the species from extinction.

The 43-year-old Sudan and his last two female companions are unable to breed naturally.

The campaign by the Ol Pejeta Conservancy and Tinder aims to raise $9 million. The money will be used for ongoing research into methods to assist the rhinos in breeding.

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